Daimler-Benz announces that Maybach will stop production in 2013

German luxury car giant Daimler-Benz announced on the 25th that due to poor market performance, the company's super luxury brand Maybach series cars will be completely shut down in 2013, when Mercedes-Benz will introduce the latest generation of Mercedes in the top luxury series. - Mercedes-Benz S-series cars.

The Maybach brand was first created in the 1920s and named after William Maybach, one of the three main founders of Daimler-Benz. In 1909, William Maybach and his son Karl Maybach jointly created the "Maybach" luxury car brand.

The Maybach brand disappeared in the smoke of the war in World War II in 1940 and resumed in 2002 after a silence of 60 years. However, the market performance of the Maybach-brand luxury sedan is very bleak. Only a total of 3,000 vehicles have been produced since 2002.

Cai Che, chairman and chief executive of Daimler AG, said that given that the current Maybach brand car has been in a loss-making state, it is unwise to continue to follow up on the development of its series of models. The Daimler Group will focus entirely on the future of R&D on the Mercedes-Benz brand. According to the plan, Mercedes-Benz will begin production of a more luxurious and expensive Mercedes-Benz S-Class salon model in 2013.