The aftermath of automotive aftermarket auto parts

In the "restricted purchase order" under the Beijing auto market, it is even more so that car manufacturers and distributors realize that in a limited market space, it is difficult to continue to develop steadily with the profits of auto sales alone, and many dealers even face problems of survival. . In the eyes of dealers and vehicle manufacturers, the aftermarket has become the key to guaranteeing profits and market share. Competition in the automotive industry will inevitably evolve into a fierce battle in this core area of ​​after-sales service.

According to statistics, among the relatively normal profit sources in the auto industry in the world, the proportion of auto sales is only 10%, after-sales service is as high as 50%, parts and components sales account for 10%, and used-car sales account for 20%. In China, the profit margin of the auto after-sales service market is still as high as 40% compared with the current shrinking profits of vehicle sales.

The industry generally believes that more and more auto makers have started to “raise” their after-sales services, and creating a after-sales service brand has become a consensus among major auto giants in China’s auto industry.

Last year, the domestic aftermarket demand accounted for 14% of all domestic sales of spare parts. As the vehicle ages and the number of holdings grows, demand in the aftermarket market will become its main growth driver. It is estimated that by 2015, China’s car ownership will increase from the current 60 million to more than 145 million, which will promote the annual sales growth of spare parts and service industries in the aftermarket by more than 30%.

Ai Ruibo analysis, taking automobile sales group Zhongsheng as an example, in 2010, gross profit of new car sales of the Group accounted for only 5.8% of total gross profit, service gross profit accounted for 48.9%, and service and parts business became profitable. The main source. “Comparatively excellent manufacturers in China have almost 50% profit contribution rate for their parts and components services, while in the United States and other mature markets, this figure must reach 70%-80%, so China’s spare parts suppliers have great development. potential.

For the development trend of the Chinese automobile market in the next few years, it is obviously more optimistic. Industry insiders expect that sales of the Chinese auto industry will remain at 12% to 15% over the next five years. Chinese auto parts suppliers will have strong growth in the coming years, of which the aftermarket is the main development opportunity. Given the ever-increasing number of possessions and the aging of automobiles, after-sales market demand will become the main growth driver.