In early 2013, Michelin's new plant in Shenyang, which produces environmentally friendly and high-performance tires, was put into operation one year ahead of schedule. Sheng Nader, president of Michelin said it is optimistic about China because the replacement tire market demand for such products, want to advance to seize the market. Recently, the industry is generally optimistic about China's replacement tire market, many tire companies, especially foreign-funded enterprises, like Michelin, began to lay out high-performance environmentally friendly replacement tire market in advance. So, what are the future development trends of this market? What is the acceptance of high-end replacement tires by the majority of owners? In response to these problems, related media sites recently conducted a three-week investigation, which focused on vehicle owners and some industry players. The Most Important Trend of China's Replacement of the Fetal Market Development The survey results show that 42% of participants believe that the main trend of China's replacement of the fetal market is large body weight and rapid growth; another 42% believe that it is “toward high-end developmentâ€; and choose “rigid demand†The proportion of people is relatively small, only 16%. However, in the short term, can this high-end product be recognized in the Chinese market? Or will it be high and low, will it be good or bad? In two to three years, will the high-performance environmental forum achieve rapid development in replacing the tire market? According to the survey results, it is considered that the type of tire that can achieve rapid development within two to three years is 60%. It is understood that this part of the participants generally believe that whether in the matching tire market or replace the tire market, emphasizing energy conservation and environmental protection is the general trend. In addition, drivers who have experience in driving tend to think more about driving experience when changing tires, and have higher requirements on tire performance. In the Chinese market, there are no fewer than a few hundred companies that produce and sell tires, and the overall size of the market is impressive, but at the same time it has led to fierce competition. Which of these factors will become the key to the choice of vehicle owners? According to the survey results, 60% of participants believe that “popular word of mouth†is the decisive factor. In addition, "high performance" and "perfect after-sales" were tied at 20%, respectively, as secondary influencing factors. The key factors affecting the owner's choice of replacement tire brand
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