Its investment limit is no less than 250 million euros (about 1.949 billion yuan). Provera said: "Latin America is one of the most important areas of Pirelli's strategy." It is reported that by 2020, the tire manufacturer's investment will focus on smart manufacturing, digital transformation and upgrading, and big data. At the same time, Pirelli will also update its production facilities in Latin American factories and gradually increase the proportion of high value-added tire products in its total output. After the completion of the transformation, this proportion is about 20%. Pirelli claims that in the past three years, they have invested 250 million euros in Latin America and have initially received returns. According to statistics, in 2017, the company’s operating income in Latin America was EUR 915.7 million (approximately RMB 7.145 billion), an increase of 11.1% year-on-year, accounting for 17% of Pirelli’s total revenue.
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Pirelli tires
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With an additional investment of 1.9 billion in Latin America, does Pirelli want to do it?
Recently, Marco Tronchetti Provera, Pirelli’s executive vice president and chief executive officer (CEO), said that in the next three years, Pirelli will increase investment in factories in Latin America.