Toyota Motor China Actively Transforms Attention and Consumer Relations

Recently, experts from the Chinese automotive industry gathered to discuss Toyota's global vision for the future and the future layout of the Chinese market. "Toyota has become proactive, has become proactive to the Chinese market, and has become proactive to Chinese consumers," said Zhang Xiaoyu, chairman of the China Automotive Engineering Society, who broke the Toyota global vision and plans to "change."

The attitude of Toyota’s new energy vehicle strategy to China has gradually become clear. This can be seen from the more positive attitude of Toyota China to Prius's new evolutionary product, plug-in hybrid Prius. China's new energy automotive industry roadmap has been finalized. In the development of energy-saving and new energy vehicles on the technical route, with pure electric and plug-in hybrid-based, common hybrid, traditional energy-saving technology supplemented by the general direction. All signs fully demonstrate Toyota’s intention to develop electric vehicles and plug-in hybrid hybrids in China. This coincidence shows that Toyota’s grasp of the Chinese market’s policy direction has gradually matured.

In addition, Toyota has invested heavily in building R&D facilities in China. For Toyota's China R&D base, which has invested nearly 689 million U.S. dollars in professional level test lanes, it can be said that the largest investment in research and development has been made by auto giants in China so far. Its development efforts are unmatched by other manufacturers. of.

In recent years, Toyota's "stance" in the Chinese market has always been the most concerned and sensitive part of Chinese consumers. In fact, the Toyota service system measures are very complete, such as three years of 100,000 km warranty service (Lexus is four years), etc. To some extent, Toyota is very confident about its own products. However, consumers do not understand these service systems. This shows that Toyota had problems in the implementation of previous services and that communication with consumers was not in place. The good news is that Toyota's new development vision clearly shows that Toyota has been re-examining the relationship with Chinese consumers.