New Day: Low Carbon Life, Conceptual Marketing of City Flower Design

An undeniable phenomenon for the current product innovation and product creation of the electric vehicle industry is that the core product concept is still lacking, and the formation and dissemination of product core concepts are important for enterprises to improve product competitiveness and product innovation. breaking point. As a model of green and low-carbon transportation, Xinri Electric Vehicles has launched the City Flower Concept Design Competition to promote the concept of “Harmonious and Natural, Integrating Nature and Humanity” and promote low-carbon life. Combine, “Let the low-carbon life” lead the green fashion life. Since the launch of the event, Xinri Electric Vehicle received a total of electric cars around the theme of chrysanthemum, magnolia, pomegranate, plum, rose, lotus, gardenia, crape myrtle, jellyfish, azalea, peony, and frangipani. More than 100 designs were designed to allow the industry to see the combination of flowers and electric vehicles, and this kind of mechanized means of transport, electric vehicles, has a natural and lively atmosphere.

In fact, the concept of "low-carbon" was proposed and applied to related fields long ago. The "city flower design" of Xinri is nothing more than "transmitting market demand trends into product project development while using persuasion to provide near-term The consumption trend and its corresponding product information have aroused consumer concern and recognition, and aroused consumers' expectation of a new product as a marketing concept or strategy. This is called “concept marketing”. The success of the New Day lies in passing the concept of "low-carbon" cold through the "invigorating" and "teaching" strategies of "City Flower Design," making it emotional and translating "relevant expectations and favors". To its products, it can be described as "hand in hand."