Diversified marketing casting exquisite brand power

In 2012, it was a leap for Delicatessen and was an important stage for the exquisite brand internationalization. Exquisitely implemented the brand building and integrated marketing strategy. The brand's international reputation has rapidly increased, and the brand value has increased to 11.652 billion yuan. It ranks among the world's tires with absolute strength and it has achieved a tire strategic miracle.

Service consumers, forged image

With the rapid development of the automotive industry, consumers are paying more and more attention to tires. They are no longer satisfied with the traditional tire stores that have a single project and a single product, but hope to enjoy more professional tire value-added services.

As the leader in the domestic tire industry, Linglong first introduced the Linglong Family Court Service Shop, and this year it has entered the national and even global radiation construction. Currently, Exquisite has set up more than 600 exquisite homes across the country. Consumers here can not only purchase exquisite tires, but also can purchase tires for other brands and products related to automobiles, such as lubricants and vehicle accessories. Enjoy four-wheel alignment, car rapid maintenance and other related services.

Linglong hosted the 10th National Super Truck Contest Zhaoyuan Station Competition

This perfect service system not only increases the gold content of the exquisite brand, but also increases the value of the exquisite brand, and firmly establishes the status of its domestic industry leader.

Image creative strategy, perceptually dominant

As a non-daily item, it is difficult for tires to establish a deep understanding among the average consumer.

LOGO and mascot are the first images of the audience's perception of the brand. In the mascot design, exquisite use of emotional appeal, will be a lively and lovely lion and tire combination in the same picture, creating a lively and interesting image.

Exquisitely designed and produced 3D cartoons with the spirit of corporate spirit as the soul, exquisite products as the connecting point, and the exquisite sub-brand “Leo” as the connecting point. This vivid image and interesting storyline inspired consumption. The interest in the product, but also conveyed the exquisite products "safety, environmental protection" information, to create exquisite brand awareness, reputation and loyalty created favorable conditions.

The network helps promote and synchronize with the time

Delicate attaches great importance to the use of the Internet to narrow the relationship between users and distributors, and exquisitely innovates and revises the corporate website and builds a platform for convenient and quick communication with users and dealers.

Exquisite Chinese and English websites are immediately updated, with company news, latest product introductions, corporate newspapers, promotional videos, various event videos, and branded 3D animations uploaded in a timely manner. The website has also opened online messages, a quick reply within 24 hours, and an online search for tire stores. The "Download Center" section was added to enhance the site's entertainment and visibility, attract consumers' attention to the brand, and strive to improve the service quality of the company through the Internet and promote emotional communication between users and brands.

Through the Internet, exquisite tires have brought the brand closer to the user and enhanced the brand's affinity.

Implement sports marketing and enhance brand

The high degree of sports attention has brought a wide audience to the marketing communication, which has aroused the strong resonance of the participants and provided the company with a new carrier for shaping the brand personality. Exquisite tires bring new competition points to brand value through extensive participation in various sports events.

Exquisitely organized series of activities to cheer for the Olympics and fuel the women's volleyball team

In 2012, as the Chinese women's volleyball team participated in the London Olympics, as the Chinese women's volleyball sponsor, Exquisite began organizing "a cheer for the Olympic Games and refueling the women's volleyball team" in April. Through the national tour of the women's racing team, "Waiting for the Chinese Women's Volleyball National Olympic Games quiz. "Intimate the women's volleyball and other activities in the stadium to enhance brand awareness." In July, on the eve of the women’s volleyball team’s forthcoming visit to London, Delrin held a grand meeting for the women’s volleyball team and expressed the company’s enthusiasm and encouragement for the women’s volleyball team. In August, Exquisite hosted the 10th National Super Truck Contest Zhaoyuan Station. From the construction and layout of the stadium, the invitation of guests and the organizing committee, exquisitely prepared and fully invested, the card race was successfully held. Has received extensive public concern and approval. During this period, Delicateskins and Gong Xiaobin, head coach of the Shandong Gold Men's Basketball Team, held the "Star of the Future Basketball Training Camp" to make contributions to promoting the development of national cultural and sports undertakings and training more basketball talents. In September, at the time of the China Men's and Women's Asian Cup, Delicatessen took part in the support team with microblogging and pro-site visits to cheer for the players. Sports marketing has effectively strengthened the exquisite brand influence.

After implementing a series of integrated marketing and branding strategies, Linglong Tire's popularity and influence at home and abroad have rapidly increased. Facing the future, Exquisite has the confidence and ability to make full use of its research and development strengths and marketing advantages to improve product quality, improve customer satisfaction and market competitiveness, and quickly rank among the world's top ten tire brands!

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