Hubei Jiangnan Special Automobile Co., Ltd is a leading Fire Fighting Truck manufacturer in China. our fire engine not only has a very good market share in China domestic, we also export many to overseas every year. Our fire fighting vehicles meet ISO 9001:2008 quality standards, also meet China domestic CCC quality standards, Because of CCC quality certificate, not only can make our fire trucks can be sold to companies, but also sell to the troops.
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In the early morning of the winter of 2006, Shenyang transporter Liu Zheng was about to get out of the car and discovered that a small part of the HOWO chassis he had purchased needed to be replaced.
To be in the past, like the old Liu this kind of vehicle that has passed the three-guarantee service period, casually bought a part at the roadside shop to replace it. Last year, not far from the residential area where old Liu lived, he opened a franchise store of China National Heavy Duty Truck “Family†fittings. In the past two days, his family’s downstairs house selling heavy-duty car accessories also opened counters to sell “family†accessories. Now, Liu can buy authentic and required HOWO accessories at very reasonable prices in these two stores.
“In the past, I bought some items in some repair shops. It was really less, more fake, smaller parts were better, and replaced with slightly more difficult parts. The price could be doubled or tripled, and the quality was not guaranteed.†Lao Liu grinned. "Now, now, China's heavy truck's 'kin of love' accessories are the original parts of children, easy to buy, the price is reasonable, but also have anti-counterfeit labels." Lao Liu said the "family" accessories refers to the Chinese heavy truck users Provided special accessories for “relative person†service, including three-packet service and three-packet service.
In fact, from November 27th onwards, there is a new place for users who need to purchase accessories like Shenyang Liu Liu in Shenyang – China National Heavy Duty Truck “Family†accessories Shenyang Sales Center, as part of China National Heavy Duty’s “Love Family†accessories. The sales center, which faces the three northeastern provinces and the eastern part of Inner Mongolia, not only satisfies users' demands for authentic accessories, but also provides strong support for the supply of spare parts needed for after-sales service in this area.
“There has been no complaint in Liaoning showing that the supply of spare parts is insufficient.†Wang Wenyu, deputy general manager of CNHTC, told reporters.
Lao Liu is just one of the many beneficiaries of China SINOSTEEL's advancing parts industrialization process since last year, and Shenyang is only a typical city in this process, with the company's accessories franchised network named “Family†quickly spread across the country. In the wider region, more and more vehicle users have begun to feel the strong support service from China National Heavy Duty Truck.
The first industrialization model of accessories
November 27, Shenyang. More than 200 heavy-duty auto dealers or accessory dealers from the three northeastern provinces appeared at the opening ceremony of China National Heavy Duty Truck's “Family Responsible†accessories Shenyang sales center. At the same time, this was a referral event for “Love Family†accessories network. When people first heard of Sinotruk's "industrial industrialization" model, they felt very fresh.
In fact, the above three outlets for Lao Liu to purchase accessories: sales centers, franchise stores, and sales outlets are the three components of CNHTC’s “relatives†accessory network, and the strength and scale are in order from strong to weak. The management of China Truck Group Truck Parts Department is an important carrier for the realization of the industrialization of China National Heavy Duty Truck.
The heavy trucks that have achieved rapid growth since the reorganization achieved heavy demand for heavy-duty trucks this year. In the first 10 months, the company sold 49,745 vehicles, a growth rate of 45%, and a market share of 21.5%. This is a fast-moving enterprise. ,In the industry's first "accessory industrialization" model, its background and what is the intention?
Yu Youde, managing director of China National Heavy Duty Truck Group Jinan Trucking Co., Ltd., head of the Accessories Department of the “Love Family†Accessories Network Management Department, told the reporter: “China National Heavy Duty Truck has made a lot of Great achievements, but at the same time as development, more and more people feel that products must not only have good performance, excellent quality, and reasonable price, but also need a strong accessory supply security system. Otherwise, it is difficult to truly serve users and create value for users. achieve."
"Now China National Heavy Duty Truck Group has approximately 180,000 vehicles and is expected to reach 400,000 by 2010, which will increase the workload of after-sales service." Yu Youde admitted that before the construction of the accessories network, the supply of spare parts has affected With respect to vehicle sales, because there is no fixed department to systematically and standardize the management of accessories, China Heavy Duty Truck's heavy-duty accessories market is confusing, with many varieties and varying degrees of quality. When users and businesses make choices, they are dazzled and inconvenient. The result is often high prices. Unqualified parts were purchased, the worse the vehicles were, the worse attendance rates were, and the users complained about the vehicle manufacturers.
"Everyone will say that your car name is not accurate, and ultimately affects the sales and brand image of China National Heavy Duty Truck." Yu Youde said that China National Heavy Duty Truck Group will become stronger and stronger, and it will inevitably require the development of after-sales service in the direction of industrialization. Improve the vehicle service, so that vehicle users can easily buy the original accessories, let users know how to purchase and how to distinguish the original assembly, to better fulfill the commitment of China's heavy truck sales and service step by step. “In this case, in July last year, the group company set up a spare parts department in the truck company, sold Chinese heavy truck parts, planned and managed the construction of the parts network, but our ultimate goal was to make it better for vehicle users. Service, not profit."
In Wang Wenyu’s opinion, it is the best choice for the truck company to set up the spare parts department. Because “the purchase of all purchased parts of the group company is in the truck companyâ€, in the same system, it effectively prevents the benefits and wrangling. The problem is inefficient.
The spare parts management of the truck company's spare parts department, unified procurement, and then it plans to set up sales centers, franchise stores, sales stores throughout the country, take the accessories industrialization model, this is the first of China's heavy truck, the benefits of this model It is also obvious.
“The spare parts and socialized accessories in the after-sales service system are two lines. The purpose is to improve the vehicle service. The socialization and industrialization of accessories is the guarantee for the development of the vehicle sales. Only in this way can we provide users with high quality prices. The accessories ensure the normal operation of the vehicle.†Wang Wenyu said that through the industrialization of accessories to improve the services to users, using services to pull the vehicle sales, which is the core idea of ​​China's heavy truck parts industrialization.
Win-win with accessories dealers
"If we calculate the total vehicle inventory of 10,000 units of China National Heavy Duty Truck, the total demand for the accessories is close to more than 30 billion yuan. Imagine the potential here," said Wei Feng, Deputy General Manager of CNHTC Jinan Truck Company.
In fact, the distributors who had gathered in Shenyang on the 27th of November had already sensitively smelled the breath of profits. The huge gold mines to be tapped in the accessories industry and China National Heavy Duty Truck have repeatedly emphasized that their guiding ideology of not profiting and not seeking high profits has caused many of them to start stimulating. "I will write an application and start a sales center after I go back." One of the attending women's surnamed Zhu told reporters.
“Winning cooperation with parts dealers to achieve win-win cooperation†is the foothold for China Sinotruck parts network construction. For dealers, “winning†is to win profits. For Sinotruk, “winning†is through genuine parts supply. Convenient and timely and reasonably priced services to win the trust and reputation of users, which further boost sales of vehicles.
The question is, what kind of "treasure" China National Heavy Duty Truck offers to its partners to dig this gold mine?
"We have provided a very strong support platform for dealers of 'kin of love' accessories." Yu Youde said, "First, the 'kin of love' accessories are an important part of Sinotruk's 'kin of love' service and extension, we put The “Family†accessory operates as a brand; secondly, it provides a full range of service support. The goal of the accessories department is to become the large rear of the user and distribution network. Third, the accessories department provides the “kinship†accessory supply channels and sales channels. Strict management and control to ensure that users can get good quality and reasonable price accessories, protect dealers to obtain adequate and efficient resources and scientific and reasonable market resources; Fourth, there is a series of price, settlement, business policy support, guarantee to let Dealers have something to do and have money to make."
The determination and sincerity of Sinotruk to promote the industrialization of its parts has quickly turned into a visible and tangible result. From July last year to more than a year now, Sinotruk has established a sales center throughout the country. , 115 franchise stores and 415 sales stores, monthly sales have also grown from the initial 10 to several million yuan to the current more than 30 million.
“We are only starting now. There is still huge room for development in this market.†Yu Youde told reporters that in order to further satisfy the demand of vehicle users for parts, China National Heavy Duty Truck has planned a strategic layout of accessories for the next three years: 2006 The company realized sales revenue of 200 million yuan and completed the nationwide strategic distribution of the sales network; in 2007, it achieved sales revenue of 400 million yuan and completed the construction of a regional sales center; in 2008, it integrated service functions and formed a complete spare parts support system, further Improve service efficiency and functions, and provide thoughtful all-round support for the vehicle's after-sales business.
"With the continuous development of China National Heavy Duty Truck, our parts industrialization will further advance, the network will be more and more powerful, more and more standardized. We will do our utmost to create value for our partners, win-win cooperation and common development." Yu Youde said.
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We exported 469 units fire fighting trucks to Philippine in 2015, it was a fire truck tender issued by Bureau of Fire Fighting in Philippine. we also export to Myanmar those years through government tenders, besides, our fire fighting trucks also welcomed in Combodia, Mongolia, Serrileone, Kenya........
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Accessories System Realizes Industrialization A New Pattern of CNHTC Distribution Market