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Interpretation: "LED World" in the Eyes of the Nine Major Industry Elites
The LED industry is an emerging industry, and the current industry concentration is not high. In the future, more and more capital will flow into this industry. There will be more and more cases of mergers and acquisitions through capital. This is normal and understandable, but the key is how to integrate, whether it depends on success or not. specific situation. In my opinion, the acquisition channel is extremely risky and uncertain, because the acquisition channel itself is the purchaser. Cooperation between the two parties may be 1 12, but it is also possible that the channel will shrink due to improper operation, so it is necessary to be cautious. At present, the integration of the industry chain in the LED lighting industry is still a false proposition. We can see that at this stage, there are more integrations from upstream to downstream, and integration from the downstream to the upstream is rare. Foshan Lighting is not optimistic about the vertical integration of the electronics industry. In my opinion, professionals should do professional things. In recent years, Foshan Lighting has increased the product development and market development of LED lighting, and has made the product line more abundant and the channel level clearer. Overall, the situation is very good. At the same time, however, we have not given up on traditional lighting, and continue to consolidate the foundation of traditional lighting and expand production scale. In fact, in the first half of this year, our traditional lighting business grew by a large margin year-on-year. Some time ago, I went to visit the Las Vegas Lighting Show in the United States. The biggest feeling is that the US lighting market is in a lighter form and the development is relatively rational. The domestic LED lighting industry is increasing rapidly in quantity, but due to the low overall industry threshold, Quality is still difficult to guarantee, so it is more necessary to standardize in order to achieve long-term development. Wu Zhengyi, the general manager of Everlight Lighting, also saw the high attention of the billion-light industry to the billion-light LED, which is not a temporary rise. In the two years from 2013 to 2014, Everlight LED has successfully become one of the well-known brands in the lighting channel through its extensive operation nationwide. Through more than 100,000 visits, especially the further development of domestic blank areas in the first half of 2014, Everlight LED has built a domestic LED lighting product sales channel consisting of more than 1,000 dealers and 3,000 distributors. With the help of channel expansion, Yiguang LED has used product warfare as a means to influence the industry standards of product quality and price in the fields of bulbs, T5 brackets, cob ceiling lamps and ceiling lamps, and has become the price right. Important competitors. The lighting industry is in a period of accelerated upheaval, especially in the product field, where its form and use are in a high-speed evolutionary process. Even with products that have not changed in shape, the evolution of their internal solutions has reached an impressive rate. At this point, Yiguang LED has a deep feeling from the first product bulb that was launched by itself. Many people may remember that at the beginning of 2013, Everlight's launch of the 10.8 yuan full-circle bulb was shocked by the industry, but by the beginning of 2014, such prices were even for sales resistance. Through infinite and intimate contact with the first-line market, Yiguang constantly corrects the coordinates of progress with a continuous learning attitude. At the Guangya Exhibition in 2014, the LED light show is the crystallization of corporate observation and thinking, that is, the five major trends in the evolution of commercial LED lighting products, including the pursuit of color rendering. The color separation shows the balanced progress of the indicators, among which the R9 indicator is the breakthrough focus, and the optical design is absolutely accurate in terms of light distribution and light control. Cui Rui Asia market senior director Chen Haishan Career will continue to deepen the localization strategy Cree this time showcased the latest high-density LED technology and products. Cree's high-density high-power LED packaged devices XP-L/XB-H/XQ-E and high-density COB packaged devices CXA1310/CXA1520/CXA1850/CXA2590 provide immediate performance improvements for LED lighting solutions. It provides a better solution for the existing stock replacement market and also provides more possibilities for future market additions. In the field of R&D, Cree announced the development of 303lm/W high-power LED laboratory in the first half of this year, and further improved LED performance through unremitting innovation. Cree believes that high-density LED technology will bring disruptive innovation to LED lighting. LED packaging devices, which are the core components of LED lighting, will move toward smaller and higher performances. High-density LED packaging devices with high optical control factor OCF will enable smaller size and illumination performance. A new generation of LED lighting solutions with higher quality, better lighting quality, lower system cost, more flexible lighting design and more innovative lighting products are possible. In the future, LED lighting will usher in a new wave of development. Light will no longer only meet people's basic lighting requirements, but will become a service. LED lighting will be combined with intelligent technology, such as LED smart home lighting, LED smart office lighting and other series of special lighting will help open a broader market, such as computers, smart phones and other people bring great changes. Career has always emphasized that China is one of the most important markets in the world. In the future, more reasonable and standardized competition will bring more reliable and stable products and improve the satisfaction of end users, thus further expanding the scale of the entire market and promoting the industry. Sustainable development. Career will continue to deepen the core strategy of Sinocore and China, and insist on more extensive and close cooperation with relevant government agencies, industry organizations, industry and academic colleagues in the country to jointly create more LED lighting in China. A model of the industry. Xu Zhenfeng, general manager of Guoxing Photoelectric Lighting Division, prefers to be slower and does not want to make mistakes. There are many opportunities in the LED lighting industry, and the market is very big. From 2014, market competition is much more fierce than in 2013. During this period, some small brands have gradually withdrawn from the market. For Guoxing Optoelectronics, we would rather be slower, more stable, and not willing to make a lot of mistakes, and thus bring unnecessary pressure and loss to our partners. We hope that the first wave will make the regional market deeper and deeper, and reach a consensus with the partners to grow, rather than repeatedly harassing businesses. At present, we have basically penetrated into the county-level market in Jiangsu, Henan, Zhejiang, Shandong and other places. At present, Guoxing Optoelectronics has more than 10 operation centers, 1 direct operation office and more than 1,000 outlets in the national market. In the first half of the year, our focus was mainly on channel development, and the focus in the second half of the year was channel maintenance. Specifically: in the second half of the year, we will further plan and improve the main business products, and launch new products one after another; we will strengthen maintenance and continue to produce grain in the regional markets that have been cultivated. In my opinion, it is not exactly the stage of product competition, but also the stage of capital and resource integration. For the merchants, choose an excellent LED lighting brand, good products are only one aspect, more importantly, the company develops stable and can cooperate in the long run, so that the merchants have a sense of security. Samsung LED China General Manager Tang Guoqing Samsung to be a favorite brand of the Chinese people In recent years, Samsung began to force the field of LED lighting, and invested a lot of manpower and material resources. In recent years, Samsung has gained high brand awareness and terminal influence in the field of mobile phones and computer electronics, which has made Samsung highly concerned after entering the LED field. Samsung LED has to be a favorite brand of the Chinese people in the Chinese market. The Samsung LED released high-power LED lights during the Guangya exhibition, including LH-351A, LH-351B, LH-351Z; COB series products, including LCO13B, LCO26B, LCO40B, LED light engine and other new products, and strategic cooperation with Zhongshan Songwei Lighting, Panjin Zhongyue Optoelectronics, Shenzhen Rishang Lighting, further embodies the determination and confidence of Samsung LED to do a good job in the Chinese market. In the future, Samsung LED will work with more outstanding companies to integrate resources of all parties and work together to make the Chinese market. I believe that if companies want to win in the fierce market competition, they must persist in innovation and stick to the brand road. Samsung LED's product performance is relatively stable, allowing consumers to use it with peace of mind; Samsung LED products are more cost-effective, so they can give partners a certain profit margin; Samsung LED is also actively looking for more unique in the field of China Business cooperation. For example, the three companies that signed the contract, such as Songwei, Rishang and Zhongyue, are unique in the fields of indoor lighting, commercial lighting and outdoor lighting. In the next few years, Samsung LED will increase its investment in partners and customers in technology and services, so that more Chinese consumers can use Samsung LED lighting products. Samsung LED lighting sales director Qiu Yong Samsung LED does not go out of the ordinary road this year, Samsung LED lighting has not participated in the Guangya exhibition, next year we are expected to set up with Samsung chips. Samsung is currently building a Smart home store, including its full range of products, such as air conditioners, TVs, refrigerators, etc. LED lighting is also part of it. It should be said that Samsung LED lighting is different from most domestic lighting companies. At this stage, our sales performance of more than 90 is from the project. In the future, we will also strive to open up distribution channels to occupy a larger market share. It is expected to begin implementation in the second half of 2014. In the second half of the year, we will also launch a batch of new products, initially scheduled for the end of July, when we hope that the industry will pay more attention and guidance. Foshan Lighting Commercial Channel Director Chen Wenji Minggehui makes the Buddha photo channel level richer Foshan Lighting officially launched the high-end commercial brand Mingyehui during the Guangya exhibition, the brand will be dedicated to professional channels. As we all know, Foshan Lighting has always performed strongly in hardware and wholesale channels, but it still needs to be upgraded in terms of commercial photos and engineering channels. In order to make Foshan Lighting's channel level more abundant, in order to further expand market share, after careful consideration, we launched the Mingyihui business photo brand, and at this stage, we are looking for investment in the national market. Foshan Lighting chose to launch the latest commercial brand in 2014, which is derived from the broad market demand. The strength and advantages of Foshan Lighting also give us more expectations for the Mingye brand: 1. Foshan Lighting for more than 50 years Precipitated in the field of light, and has excellent manufacturing strength and cost control strength; 2, Foshan lighting's height and platform, enabling it to integrate resources of all parties to help the development of new brands; 3, Mingjie brand positioning is clear, and we Holding the concept of growing together with dealers, we will steadily advance and break through one by one. Lin Jili, general manager of Mulinsen Lighting Marketing Center, went all out to do a million wealth creation project In the first half of 2014, our entire Mulinsen Lighting held 32 games in the terminal market, and achieved sales outlets exceeding 6,000, with a revenue of 250 million yuan. In early June we Invite 3,000 core agents from all over the country to participate in the tour of Sen, and visit our headquarters factory. On June 10, Mulinsen Lighting signed a strategic cooperation agreement with the Institute of Electric Light Sources of Fudan University. Mulinsen hopes that by using this platform, Mulinsen will realize a comprehensive coordinated breakthrough on the basis of consolidating its core advantages. In the future, Mulinsen will be truly built into a family. Ten billion LED companies. In the second half of 2014, Mulinsen Lighting will continue to carry out channel sinking in the market planning, intensive cultivation, and go all out to support our proposed million wealth creation projects. In terms of sales revenue of specific enterprises, we plan to achieve sales performance of RMB 800-100 million in the terminal market, and strengthen the sales ability of the terminal market in the second and third-tier markets, which is actually supporting and upgrading the Mulinsen Golden Business Partners. Huang Guanzhi, Vice Chairman of Qinshang Optoelectronics, innovated the business model for deep development. As the earliest enterprise in the field of LED industry in China, Qin has always been committed to the research of applied technology, through industry-university research and research institutions, capital, talents, business models, The market channels and other resources are organically integrated and continuously innovated, forming a three-dimensional core competitiveness and maintaining the industry's leading edge. The strong product line provides strong protection for the engineering company. As long as the partners have rich resources, certain economic strength and strong entrepreneurial enthusiasm, the company will be the most perfect product system, the most professional project operation team, and the most stable. The product quality assurance, the highest specification project application experience and the most stable fund return guarantee, the most complete one-stop integrated solution, and the distributors to promote the development of the lighting replacement market. In the industry breakthrough period, Qin continues to strengthen technological innovation and resource integration, accelerate the introduction of more cost-effective LED lighting products, further consolidate and expand the industry leading edge, and promote the large-scale application of LED lighting industry. Diligently adhere to the application of technological innovation, and actively cooperate with first-class scientific research institutes at home and abroad to carry forward the leading edge of quality, technology and cost performance of outdoor products, and enhance the layer of products.