Exquisite tires unveiled at Essen International Tire Show

Exquisite tires unveiled at Essen International Tire Show

From May 27th to 30th, 2014, the 28th Essen International Tire Exhibition was held at the Essen International Exhibition Center. Linglong Tire brought new development products to the show.

The German Essen Tire Exhibition, also known as the Reifen Exhibition in Germany, is held every two years. It is the largest tire and related professional exhibition in the world with the most extensive and most influential exhibits. In recent years, with the development of the world tire industry, the exhibition is known for its high quality service, strong professionalism, strong brand appeal and influence, and has developed into a benchmark for the tire and related industries in the world! At the exhibition, nearly 650 tire companies from 44 countries and regions including Australia, Brazil, Canada, China, Denmark, France, the United Kingdom, India and Japan participated. There are as many as 19,000 professional visitors. The world’s top 20 tire giants have made their debut.

Exquisite tires unveiled at Essen International Tire Show
Delicate tire booth

Linglong Tire displayed a total of 12 distinctive new products at the show, including GREEN-Max4X4HP, R701, LR650, LTL812, LTL811, LDL831, and the Winter-Max Winter Winter series, attracting the attention of many new and old customers. Business personnel and technicians interact face-to-face with visitors, allowing customers to more directly understand new product information. Through the exchanges, most of the customers showed great interest in the company's new trailer tires R701, Nongren LR650, LDL831 truck tires, and winter tires series, and they have cooperation intentions.

Exquisite tires unveiled at Essen International Tire Show
Exquisite tires unveiled at Essen International Tire Show

During the exhibition, exquisite organized a dealer appreciation dinner. Before the dinner, general manager Wang Feng and deputy general manager Wang Mei introduced the new product development and future development planning, branding and marketing strategies, the process of the Thai project, the opening of the new logo, and played the latest company video. , to enable customers to further understand the exquisite efforts and progress made in the globalization process, and enhance the confidence and determination of cooperation with exquisite. On the dinner party, General Manager Wang Feng toasted the dealers one by one and expressed his best wishes and expectations for each other's long-term cooperation, which further strengthened the relationship between the two parties and enhanced their feelings.

By participating in this international professional exhibition, it laid the foundation for the further development of the exquisite international market, and at the same time it enhanced the international reputation and brand image of exquisite tires.

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