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The acceptance and penetration rate of LED lighting products continue to increase, and the pace of replacement of traditional lighting is accelerating. The LED general lighting market continued to triumph in 2014 and entered the golden period of rapid development.
On June 10th, the 11th High-tech LED Industry Summit Forum with the theme of globalization and China's opportunities was held in the Backgammon Hall on the third floor of Shangri-La Hotel, Guangzhou, including Zhang Xiaofei, Chairman of Gaogong LED, and Deputy General Manager of Tongfang Semiconductor. Li Pengfei, Philips Lumileds Asia Regional Marketing Director Zhou Xuejun, Jingke Electronics Managing Director Xiao Guowei, GE Lighting Greater China Technical Manager Li Mu, and Guoxing Photoelectric Lighting Division General Manager Xu Zhenfeng, respectively, are targeting the global LED market in the future. The competition pattern, the LED industry's upper, middle and lower reaches and related supporting supply chain market new opportunities, new technology trends and other topics launched a wonderful keynote speech, more than 300 industry elites witnessed the event in the audience.
General lighting market development into the fast lane export situation is good. In 2014, the global LED general lighting market is about 314 billion yuan. It will reach the peak growth period in 2015, but then the growth will slow down. There may be another one in 2017. The peak of growth, but then the decline will be very fast. Dr. Zhang Xiaofei said in the speech of the conference that the growth rate of the global general lighting market is no more than 10. As the replacement rate gradually increases and the price drops, the market size will reach its peak in 2016 and then begin to slow down.
At the same time, Dr. Zhang Xiaofei believes that most of the low-end and mid-end markets of global LED lighting will be occupied by Chinese lighting companies in the future. Most of the global LED lighting products will be gradually defined by Chinese enterprises OEMODM, high-end and low-end markets.
Four international companies, including Philips, GE, Osram and Cree, have increased their presence in the Chinese market. These four international brands have more than 10 foundries in China, especially Philips and Osram. The number of factories is very large. Dr. Zhang Xiaofei said that China has become the main foundry base for international companies.
On the other hand, the rapid development of the current global LED general lighting market has also brought great opportunities to LED lighting export enterprises. The latest statistics of the High-tech LED Industry Research Institute (GLII) show that in the first quarter of 2014, China's LED lighting exports reached 1.376 billion US dollars, an increase of 63.7. In April this year, domestic LED lighting exports reached 867 million US dollars in a single month, a record high. . GLII expects that China's LED lighting exports will exceed US$8 billion in 2014, an increase of 48% year-on-year.
The surge in the export scale of LED lighting in overseas markets has also led to an increase in the recall frequency of LED lighting products. Dr. Zhang Xiaofei said that in May 2014, Europe, the United States, and Canada had more than 158 recalls of lighting products in China, and the chances of recalling LED products in the future are increasing. Affected by this, the protection of LED lighting certification and LED technology patents will be further strengthened around the world.
Accelerated product and channel layout at home and abroad is worthy of attention. The current LED lighting market, especially the rapid growth of market demand for commercial lighting and home lighting, has also enabled LED manufacturers at home and abroad to accelerate the pace of product layout and channel construction.
In the second half of this year, Tongfang Semiconductor Lighting will further strengthen its product layout in the four major products of LED, high-voltage LED, flip-chip LED and vertical structure LED. In particular, the promotion speed of 0.2W0.5W medium and small power LED products will accelerate. Li Pengfei, deputy general manager of Tongfang Semiconductor, revealed at the summit forum that the low voltage performance of the LED chip is suitable for high current driving demand and has high cost performance. The high voltage LED product can adapt to low current and high voltage operation and can be improved quickly. Power efficiency, and chip current expansion is better, greatly improving the light extraction efficiency.
In addition, flip-chip LED chips and vertical structure LED chips are also the product system that Tongfang Semiconductor will accelerate its promotion this year. Flip-Chip products are highly regarded by the market for their low voltage and good heat dissipation performance, while the vertical structure LED chips are made of metal substrate structure, which has better thermal conductivity, better current spreading and higher P-GaN connection. The reflectivity metal reduces the light absorption, and at the same time it achieves uniform illumination under low current injection.
Xiao Guowei, the managing director of Jingke Electronics, pointed out in the keynote speech that as technology matures, in the next 12 years, flip-chip gold-free packaging and white-light chip technology will have a greater impact on the overall LED industry competition.
At present, the industry's concern is no flip-chip, no gold wire and solid crystal glue. From a technical point of view, the flip-chip gold-free package can replace the traditional 50 package, while the white chip can save 70 packages. Xiao Guowei said frankly, but what is certain is that neither the flip chip nor the white chip technology will make the packaging process disappear.
In the field of LED packaging, in 2013, many LED packaging factories have achieved breakthroughs in revenue bottlenecks while their revenue growth has increased. In addition, many manufacturers have made great progress in terms of technology, scale and products. At the same time, however, the homogenization of the entire LED packaging market and the intensification of the vicious price war are still continuing. Many packaging companies have not yet had a clear and clear enterprise and product positioning.
Affected by the rapid growth of downstream application market demand, many LED packaging factories have achieved good results last year. The profitability of packaging plants not increasing profits has improved, and the LED packaging market is entering a turning point. Zhou Xuejun, Marketing Director of PhilipsLumileds Asia, pointed out in the keynote speech that the packaging industry pattern will accelerate its differentiation in the next three years, which is a very good advantage for enterprises with more cost-effective advantages.
Zhou Xuejun believes that in the future packaging market form, the products of all packaging factories are not developed by the middle and upper reaches, but according to the downstream customers' demand for product design and performance, research and development according to certain cost performance, and even deep strategic cooperation. .
In addition, the pace of packaging large manufacturers to the downstream LED lighting market is accelerating with the representative of Guoxing Optoelectronics, and its layout in the downstream lighting channels will further accelerate in the second half of this year.
There is no mystery in the channel construction itself. As long as the emerging LED lighting brands work hard, wait patiently, step by step, orderly advancement, sincere and confident treatment of channel construction and dealers at all levels, they will certainly get market returns. Xu Zhenfeng, general manager of Guoxing Photoelectric Lighting Division, is full of confidence in its channel construction. China's LED lighting industry is highly fragmented. There is a weak relationship between manufacturers in the lighting industry. Quality distributors are bigger, not born.
GE Lighting, an international lighting company, accelerates R&D and market layout in indoor and outdoor lighting control systems.
Li Wu, technical manager of GE Lighting Greater China, said at the summit forum that the overall situation of the LED lighting market is improving. GE Lighting is speeding up the solution for LED indoor and outdoor lighting applications, and has established two major lighting R&D innovation centers in China. In the field of indoor and outdoor LED lighting, GE Lighting is accelerating the development and promotion of visible light communication technology. Visible light communication has the characteristics of no radiation, visibility and safety without applying for radio spectrum. It can be widely used in aircraft, airports, restaurants, exhibitions and operating rooms.
The general lighting market is developing rapidly, and the big factory accelerates the channel layout.
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