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At present, LED corporate brands such as mercury and diarrhea, colorful, the competition can be imagined. In addition to the competition for product strength, everyone believes that the channel is the best.
Everlight LED Lighting has been deployed in 19 provinces across the country to develop channels for 800 dealers and 3,000 distribution outlets. Foshan Lighting covers almost all provinces and most prefecture-level cities and counties in the domestic market. The city currently has about 3,000 dealerships in domestic channels and about 3,000 hardware outlets.
However, product homogeneity, the upstream production enterprise market competition pattern is chaotic, the downstream business operations are becoming increasingly bleak, and the operation and management of dealerships are becoming increasingly difficult.
First of all, many brands have reduced the ability of decoration, sample loading, store layout and management and maintenance of terminal dealers, which has brought operational burden to new dealers.
Secondly, the pre-sales and after-sales service requirements of the physical store are extremely high.
Furthermore, problems such as overcapacity and product homogenization have severely constrained the healthy development of the lighting industry. The product innovation consciousness is poor, and the product style of the single product category has not been expanded in time, which has led to the extremely homogenization of the products of various brand manufacturers. The product quality and supply price are mixed, and many brand manufacturers have not paid much attention to the protection of intellectual property rights for a long time. And the difficulty of safeguarding rights, more and more buying samples to open the factory phenomenon has aggravated the industry's bubble ills, bringing great challenges to the benign development of terminal dealers.
Obviously, the times have changed.
It is estimated that by 2015 China's online shopping scale will grow by 249, the online shopping rate will reach 17.5, and the scale of home e-commerce will reach 205 billion yuan. It is in this foreseeable impact that Volkswagen brand lighting manufacturers such as Philips, NVC, and Opp have joined the e-commerce channel warfare to achieve two steps online and offline.
It is understood that the current proportion of e-commerce channels in the domestic lighting sector is about 7 or so.
The development of e-commerce is forcing the reform of traditional lighting enterprises, and the multi-level distribution system of traditional lighting is launched. At present, the trend of online and offline integration of LED lighting enterprises is emerging.
LED industry downstream market is bleak