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Facing the adjustment of the country's macroeconomic policies, the continuous increase in raw material prices, the intensified competition in the tire market at home and abroad, and the complex and ever-changing market situation, the Double Star Tire Corporation reviewed the situation, innovative marketing ideas, and proposed the operation of inserting the Double Star Red Flag across the country. strategy. Recently, the company has successfully opened up the Lhasa market in Tibet.
The market in the Tibet Autonomous Region is sparsely populated. Not only are there long distances, inconvenient transportation and language barriers, but also the poor road conditions of the vehicles and poor weather conditions on the plateau make many tire companies stop. However, in the face of difficulties, the two stars did not retreat. They gave full play to their team strengths and group wisdom, and advanced to the blank market of this dual-star tire.
Through market analysis, they found that Golmud in Qinghai is the only way to Tibet, where not only the perfect market network of double-star shoes, but also the brand-name footwear products of Double Star are deeply rooted in people's hearts. So they developed a twin-star tire agent company in Golmud, and many customers are very willing to represent Twinstar tires and jointly develop the Tibetan market after they understand that Doublestar Group is involved in tire manufacturing. Recently, the twin-star tires have successfully entered the Lhasa market and received orders of several hundred thousand yuan, filling the gap in the sales market of the twin-star tires in the region.
Double Star Tire successfully enters Lhasa market and fills sales gap