Since last year, the cooperation between SAIC Volkswagen and Audi has been rumored. Due to the resolute opposition of dealers, the cooperation projects have been put on hold for half a year. Today, Netcom learned from the FAW-Volkswagen Audi official that the Audi Dealers Association, China FAW Group Corporation, FAW-Volkswagen Automotive Co., Ltd. and Audi Company reached an agreement under the "Sanya Declaration." In the future, a sales company and a network management system will be implemented. All parties will work hard to ensure the sales target of 900,000 units in 2022, and SAIC Audi will not officially sell the products until January 2022. In addition to the official information released by Audi today, Netcom learned from the internal members of the Audi Dealers Association that regarding the several clear claims mentioned in the previous Sanya statement, the SAIC Audi project has been negotiated by many parties for a long time, Audi, Germany, FAW-Volkswagen Audi, FAW Group, and Audi Dealers Association finally reached the following agreement: A sales company and a network system will be implemented in the future. 1. All parties strive to ensure that the sales volume will reach 900,000 in 2022. 2. Third parties are not sold in China as early as January 2022. 3. A sales company in China manages the dealer network, which will define the network standard by the sales company, and the existing Audi dealers will be authorized by the sales company. 4. Audi's products for sale and service in China in the future are all available in the existing FAW-Volkswagen Audi dealers in the existing showrooms and service areas to provide sales and services. Audi's products in China are guaranteed to be sold and serviced by the current FAW-Volkswagen dealers in the existing showrooms and service areas. In the future, Audi will have only one sales company in China to manage the dealer network. Will be authorized by the sales company. The contents of the "Sanya Declaration" proposed at the first meeting after the establishment of the Dealers Association: It is not difficult to see from the statement that at this stage, FAW-Volkswagen Audi dealers are willing to cooperate with Audi company in depth and help Audi reach the 2020 strategy to complete the sales target of 1 million units. According to the latest consultation results, this target will be adjusted to: By 2022, sales will reach 900,000 units). At the same time, after reaching the goal, it will no longer oppose Audi's choice of new partners in China. However, from the dealer's request, it is not just to stop the SAIC Volkswagen from cooperating with Audi. In the statement, Audi dealers also put forward the following requirements: (1) Audi and FAW-Volkswagen Audi sales divisions should establish a reasonable business policy to ensure the healthy and orderly development of network channels; (2) the two sides have excess channels The matter was negotiated, based on the 2020 strategy to achieve 1 million sales targets and 580 network matching, based on actual sales, calculate the losses caused by network excess and provide reasonable solutions for dealers; (3) Audi The company and FAW-Volkswagen Audi Sales Division signed a five-year distributor agreement with all members. After the laws and regulations on automobile sales management and other laws and regulations were announced, they will be renewed according to their regulations. Judging from the requirements put forward by Audi dealers, the most important point is to protect their own interests from harm. Since 2014, FAW-Volkswagen Audi has expanded its dealers on a large scale, which has caused a serious loss in the competitiveness of existing dealer products. It is estimated that the operating loss of Audi dealers will reach RMB 28 billion in 2014-2016. According to such a loss rate, the dealers who develop high cost and high expenses will not be able to support it one day. Finally, the two sides reached a consensus that the existing dealers will try their best to cooperate with Audi in depth, and hope that Audi will calculate the losses caused by the excess network based on the actual sales volume every year and provide reasonable solutions for the merchants. Austria has signed a five-year distributor agreement with the FAW-Volkswagen Audi dealer division and all members, and will discuss the best solution after the introduction of the automobile sales management measures and laws and regulations.
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· Audi 2022 target annual sales of 900,000 units