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Data Analysis of China's Exported Russian LED Lighting Market
In recent years, the Russian lighting market has risen rapidly, and the requirements for energy saving and emission reduction and the speed of infrastructure construction driven by rapid urbanization have made LED lighting maintain attractive development potential. As a trading hub of the CIS countries, Russia has a large radiation effect and is an important gateway for Chinese LED companies to enter the CIS and Eastern European markets. At the same time, Russia is also China's main destination for exports to the BRICS countries. It is understood that Russian lighting products are mainly relying on imports. In recent years, the Russian lighting market has risen rapidly. The requirements for energy saving and emission reduction and the speeding up of infrastructure construction driven by rapid urbanization have made LED lighting maintain attractive development potential. According to statistics, in 2014, Russia was China's second largest export market, with an export value of about 850 million US dollars, an increase of 274%. It accounted for 11% of the total export value of LED lighting products in China, accounting for 5% of the comparison in 2013. 6 percentage points. Affected by political and economic factors, Russia’s exports in each quarter in 2015 have declined to varying degrees, ranging from 70% to 80%. Exports in 2015 were US$210 million, a 76% decrease from 2014. The market share dropped from the 2nd place to the 14th place. In 2015, China's exports of LED lighting products to Russia fell in volume. In terms of price, the average price of China's exports to Russia fell by 30% in 2015. As of December 2015, the unit price of China's exports of LED lighting products to Russia was US$1.5/piece (pieces/sets). From August 2013 to November 2014, the average price of China's exports to Russia rose from 2.01 US dollars to 6 US dollars, and the price rose about twice. Since 2015, China’s average export price to Russia has been falling all the way. The average export price at the end of the year has dropped to around 1.5 yuan, down 75% year-on-year. From the perspective of export product types, according to customs data, in 2015, about 54.6% of products could not identify category information, which was 23.5 percentage points lower than that in 2014. From the perspective of products with identifiable information, the first few types of lamps exported to Russia are light bars, flat lamps, tube lamps, bulb lamps and floodlights. The total export value of these five types of lamps was US$66.61 million, accounting for about 72.4% of the total exports to Russia. On the other hand, except for work lights and garden lights, these categories increased by 8.9% and 9.4%, and the rest of the lamps were Negative growth. From the point of view of export enterprises, in 2014, China's exports of LED lighting products to Russia reached 1,125, of which 811 were withdrawn from the market in the first three quarters of 2015. In 2015, China's exports of LED lighting products to Russia were 976, of which 664 were newly entered in 2015, and the number of companies that withdrew from the market was larger than those newly entering the market. On the other hand, from the analysis of market concentration, China's concentration of Russian export enterprises is very high. According to CSAResearch's analysis and statistics, in 2015, China's TOP30 exports to Russian export enterprises reached 120 million US dollars, accounting for 58.8% of China's overall exports to Russia. From the analysis of export brands, most of China's exports to Russia have not been marked. According to statistics, in 2015, exports and products that were not marked as unbranded in exports accounted for 69.4% of the total. Among the clearly identified brands, China’s first brand for Russia is ASD, followed by NAVIGATOR and JAZZWAY. (Author: shallow on the city)
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