· Hundreds of people: New energy vehicle management needs to adapt to the new development of the automotive industry

· Hundreds of people: New energy vehicle management needs to adapt to the new development of the automotive industry

At present, the development of China's auto industry is in a critical period of industrial transformation. The fields are constantly innovating and integrating with the automobile as the carrier, and the boundaries between the industries are gradually broken. The arrival of the Internet era has also given new definitions and new production methods for automobiles. . On the one hand, the continuous development and progress of the automobile industry, on the other hand, the existing management system still stays in the understanding of the traditional automobile industry, and is no longer applicable in the new industrial transformation environment. Therefore, the industry management system based on the two major areas of production and use needs to be adjusted in time to adapt to the ever-changing changes in the automotive industry.
In response to this problem, China Electric Vehicles 100 people held the fourth phase of the electric vehicle hotspot issue series seminar on July 16th. The theme of the reform of the automobile industry and the reform of the industry management system was invited from the government and research institutes. More than 80 guests, including enterprises, discussed the problems faced by the development of the automobile industry under the existing management system, and put forward opinions and suggestions for future development.
I. Problems in the management system of the automobile industry 1. Some management links are not enough. China's automobile industry has experienced decades of development. After joining the WTO, in the high-speed development process of more than 20 years, the 1994 and 2004 editions were established. The automotive industry policy is a set of management methods for the logo. However, this management system still has some problems compared with developed countries. Wang Xiaoming, director of the Policy Research Office of the Industrial Economics Research Department of the Development Research Center of the State Council, said that there are two problems in China's industry management. First, it manages beforehand, manages things in a light manner and manages them afterwards. That is to say, the government departments mainly manage the access, such as products, investment and construction, and pay insufficient attention to the production and manufacturing links; the second is heavy industry management, light society and market management. Management has been carried out in the industrial investment and development, but in the after-sales management, there is no established system that is effective, top-down and bottom-up. That is to say, no systematic and effective guidance has been formed at the national level, but only some simple and direct methods such as the restriction of local purchase policies, such as restrictions on purchase restrictions, are used for management.
2. The policies and regulations under the new model and the new business have not been perfected. With the continuous development and integration of the Internet industry and the automobile industry, a new industrial model of “Internet + Auto” and a new mode of transportation have been created, but these new models are related. The policies and regulations have not been perfected. In the "Internet +" environment, the automotive industry will face problems such as networking, intelligence, and virtualization. For example, in the aspect of automatic driving, the government departments have not specifically issued supporting policies and regulations. In addition, the car travel service model is changing with each passing day. The relevant policies and regulations for Uber, Didi and other operational models are still not perfect. Enterprises are faced with policy risks and policy uncertainties in the operation process. With the change of production methods, the original management methods are no longer applicable, and will even become the limits of industrial development. In terms of encouraging technological innovation and improving relevant standards, it is necessary to support policies and regulations.
3. New energy vehicle access still uses heavy asset standards The automobile industry is one of the few highly regulated areas in the manufacturing industry. The investment, qualification and production of the automobile industry require the government to regulate from the perspective of social management. In the past, the regulation was based on the understanding of the traditional automobile industry. When the automobile industry changed, the limitations of a series of vehicle-related access management methods that were established before were highlighted, mainly in the case of new energy vehicles. Into the link.
A person in charge of the company said that the current access standards for the automotive industry are biased towards assets and weight. As a result, when local governments cooperate with new enterprises, they often only pay attention to the assets investment of enterprises in the production process, while ignoring the characteristics and development advantages of the enterprises themselves. Internet companies that want to enter the field of new energy vehicles are not good at car manufacturing, but the ability and model of data transformation. Internet companies should be allowed to invest capital in areas they are good at, rather than building the four processes that are least good at them. The adoption of access standards is not conducive to the use of their own advantages for newly entered Internet companies, which may lead to repeated investment, redundant construction and further excess of automobile production capacity.
Whether it is possible to allow auto companies to take the IT production route, that is, to have brands, technologies and designs, and to reduce the production links of heavy assets, has become a very important issue for the current investment, production and new entrants. Zhang Yongwei, chief expert of the China Electric Vehicle Centennial Association, said that at present, technological changes have brought about tremendous changes in the production methods and business models of new entrants after entering the industry. If the access problem is not resolved, the power of access and external forces will be affected. influences.
4. Technical aspects need to be improved With the continuous development of the electric vehicle industry, some problems have been discovered in production technology. The technical bottleneck of domestic electric vehicles is concentrated on the core components. Some business representatives have suggested that China's current supply chain is not enough to support the products developed globally. For high-end products, things made in China may be more expensive than foreign ones. There is still a gap between China's core technology and the international advanced level, and the industrial structure and technological capabilities need to be improved.
On the other hand, with the integration of Internet technology, electric vehicles have put forward higher requirements in software applications, smart accessories and vehicle sensing technology. Some companies have proposed that with the application of big data and cloud computing, the concept of intelligent transportation has gradually applied to the automotive industry and transportation systems. Taking smart transportation as an example, if dynamic data of the left, middle and right lanes are generated in real time on a dynamic road surface, the technology and data in it will be very valuable. Zhang Yongwei also said that if high-reliability, large-capacity, low-latency data transmission can be realized, it will be able to solve the problem of big data mobile communication, and the development of the automobile industry and the solution of travel plans will be a major change. Entrepreneurial support is not enough With the transformation of automobile production methods, a large number of new enterprises have entered the industry, and many of them are emerging small and medium enterprises. However, under the current market conditions, the financing of SMEs has become a common phenomenon. Some enterprises with advanced concepts, new technologies and new platforms have encountered difficulties in terms of funds and access, which have invisibly killed new ideas and new ones. technology.
II. Suggestions for the reform of the industry management system 1. Improve relevant policies and regulations and achieve balanced development of the industry. With the change of production methods, the development of the automobile industry has gradually entered the period of change. In response to the requirements of industry reform, it is necessary to do in the management system. Coping and reform. At the meeting, experts stressed that the national policy should be gradually shifted from focusing on ex ante regulation to focusing on ex post regulation. The power of post-regulation is huge. We should learn from the previous lessons and avoid repeating the same mistakes. The representative of the enterprise proposed that in the aspect of market subsidies, effective subsidy methods should be realized, and subsidy policies should be formulated for the needs and actual conditions of suppliers, demanders and consumers to promote the sound development of enterprises and industries.
Wang Xiaoming said that the current development of the automobile industry has reached a crossroads of change and is a crucial period for industrial development. The reform of the automobile industry not only demands the automotive technology, industrial development, energy conservation and environmental protection, but also needs to improve the internal and external competitiveness. It is also reflected in the development trend of the electrification, intelligence and networking of the automotive products themselves, as well as intelligence. Manufacturing, intelligent services and other development directions. Therefore, in terms of improving regulations and strengthening enforcement capabilities, it is necessary to continuously improve, to promote the reform of the automobile management system and to improve the management methods for the automobile industry.
2. Adjusting the new energy vehicle access method At present, the access standards for heavy assets and heavy output have gradually hindered the innovation and development of enterprises. Experts said that the development of the automobile industry cannot adhere to the original model and requires new entrants to "snap." Through the “spoiler” of new enterprises, we will stimulate competition among enterprises and realize the development of the industry. The government should also take the new energy vehicle as a starting point and adjust its management ideas to meet the needs of innovative economic development. The threshold for entry should be lowered, the threshold for technical standards should be raised, and post-regulation should be strengthened. New entrants such as Internet companies should focus on areas they are good at, such as R&D and branding, and implement the manufacture of heavy assets by means of foundry.
On the other hand, standards for industry access should be refined and tested. China has the most complex factories in the world, with the best basic conditions to conduct a large number of tests and get data. Establishing first-hand data for intelligent transportation is China's advantage. In addition, neither the whole vehicle nor the parts and components enterprises should be qualified once and for all, and should be time-sensitive in terms of access, set a certain period of time, and fail to meet the target, rather than let him always enjoy the qualification bonus.
3. Encourage OEM and improve production efficiency Foundry is a good way to solve the contradiction between overcapacity and insufficient production capacity and to make effective use of resources. Some business representatives suggested that encouraging OEMs in the automobile manufacturing industry is not only a way for the Internet to enter the automobile industry, but also to meet the needs of traditional car companies in this regard.
Experts say that innovation should not be restricted by machinery and equipment, and companies that are good at technology research and development should focus on this. The replacement of Apple's mobile phone is very fast, because it does not need to consider the issue of production equipment, its innovation speed is getting faster and faster, and its competitiveness is getting higher and higher. This should also be the case in the automotive industry. On the other hand, the realization of foundry will foster another industry, namely specialized manufacturing. This kind of development model can breed well-known foundry enterprises, and these foundry enterprises will cultivate excellent parts and components enterprises, which can effectively and orderly operate the entire manufacturing process and promote the improvement of production efficiency of the whole society.
4. Integration of the Internet with the traditional automobile industry chain Mobile Internet not only brings symmetry and transparency of information, but also promotes the improvement of industrial efficiency. Some business leaders stressed that the application of Internet technology in the automotive industry will shift the core competitiveness of the automotive industry from traditional products and manufacturing to the development of the entire ecological chain. Whether it is the manufacture of a product or the definition of a product or the control of a service, it is a whole system, not a mere manufacturing. Internet technology integrates products and technologies from other fields into the entire vehicle platform, which will help reshape the entire vehicle and product industry chain and value chain. Therefore, the integration of Internet companies and automobiles into this huge and traditional industrial chain should be strengthened and promoted.
5. Encourage the development of small and medium-sized enterprises, and allow trial and error. China should adopt practical policies to support the development of small and medium-sized enterprises and start-up enterprises, and encourage small and medium-sized enterprises to use global markets and resources to develop world-class products. Under the trend of industrial development, to build an innovative society and achieve technologically driven progress, small and medium-sized enterprises with technology and ideas should be encouraged to start businesses, enter incubators, give them platform and financial support, and allow them to try and make mistakes. Only through trial and error can we find the innovative development path of Chinese enterprises. Through the cultivation and support of excellent enterprises, a group of core component companies with real global integration capabilities will be formed to enhance the overall competitiveness of China's automobile industry.

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