· Goodyear teamed up with Wal-Mart China to lead the tire products into the supermarket

On February 10th, Goodyear announced that it will work with Wal-Mart China to set up a Goodyear "Tire Wall" sales rack at its designated supermarket store, and organize interactive product demonstrations for star tire products that are popular among consumers.

The “Tire Wall” sales rack is located in a prominent position in Wal-Mart's supermarket stores. Goodyear will also arrange full-time sales staff to provide detailed on-site consulting services. In addition, supermarkets that offer Goodyear's “Tire Wall” sales will provide free installation services for customers who purchase tires, allowing consumers to experience true worry-free consumption.

In January 2015, two Goodyear “Tire Wall” sales special pilot projects have been put into use in Shenzhen and Shanghai. Two pilot projects will be opened at the end of February. It is expected that the Goodyear "Tyre Wall" sales rack will be opened in more than 50 Wal-Mart supermarket stores nationwide.

Prior to this, consumers usually buy tires in 4S stores or tire retail stores, and the “tire wall” entered the supermarket as a novel sales model, making the Goodyear tire brand in China – the fastest growing market for global car consumption. In the lead, it is closer to consumers. As the first tire manufacturer to adopt this type of sales model in China, Goodyear is the first to provide consumers with a one-stop solution for convenience and worry-free.

Mr. Huang Jinsong, Vice President of Goodyear China's Passenger Tire Division, said: “Goodyear's cooperation with Wal-Mart China is Goodyear's practice of achieving superior sales and market expansion strategies around the world, and it also reflects Goodyear's fast and efficient sales channels. New marketing strategy."

As China gradually occupies the core position of the global auto market, Goodyear also has “winning in China” as its main goal. By setting up a unique tire sales outlet in the most frequented supermarkets, consumers will let the Chinese consumers take the lead. Avant-garde tire consumption experience.

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