Agricultural machinery market is vast

Relying on the rigid growth in market demand and the strong promotion of policies, China's agricultural machinery industry has been growing at a double-digit rate for 10 consecutive years and has become a veritable agricultural machinery manufacturing country. With the acceleration of the two modernization processes of agricultural production and rural construction in China, the demand for agricultural machinery has been very urgent and very strong. This is the basis for the sustained and rapid development of the agricultural machinery industry.

In the past decade, the Chinese economy is developing at a speed that will surprise the world. For enterprises, China, with a population of 1.3 billion, is a very attractive market no matter what kind of industry it is engaged in. The future growth potential of China's agricultural machinery, the demand for technological development, and high export costs for low production costs have all made China and the Chinese agricultural machinery market the focus of global agricultural machinery manufacturers.

China's agricultural machinery market is vast, and there will be a better market space in the future. At present, foreign agricultural giants are optimistic about the Chinese market and the competition situation will be even more severe. In the face of foreign investors, as a deep-rooted national industry, it is necessary to formulate an international development strategy, continuously enhance its own innovation capabilities, integrate domestic and foreign advantageous resources, and actively invest in the world market.

Agricultural market

After rapid development in recent years, the Chinese agricultural machinery market has entered a new stage. Although the domestic low-end agricultural machinery products dominate the market, the high-end products have become increasingly prominent. With the changes in many elements of the agricultural machinery market, the focus of China's agricultural machinery market competition Major changes will occur. After rapid development in recent years, the Chinese agricultural machinery market has entered a new stage. Although the domestic low-end agricultural machinery products dominate the market, the high-end products have become increasingly prominent. With the changes in many elements of the agricultural machinery market, the focus of China's agricultural machinery market competition Major changes will occur.

High-end products approach reality

Although the overall technical level of China's agricultural machinery products is much lower than that of developed countries in Europe and America, there is still a big gap in terms of automation, intelligence, and full-process, especially high-end agricultural machinery products rely heavily on imports.

It is understood that the total output value of the global agricultural machinery industry has been growing steadily. In 2012, the total output value was 86 billion euros. In 2012, the total output value of China's agricultural machinery was 338.24 billion yuan. It has been growing at a rate of more than 20 for 10 consecutive years, and it has become the world's first agricultural machine. Make a big country. At present, the global agricultural machinery industry's gross output value is basically stable, and it is operating along the rising channel, but the slowdown in output value is a major trend.

From the global agricultural machinery industry development trend, from 2006 to 2013, the output value of the global agricultural machinery industry has gone through two stages. From 2006 to 2008, it has gradually increased, reached a peak in 2008, and has experienced a disaster after the 2009 financial crisis. The output value dropped to a low point and dropped sharply year-on-year, after which it began to recover slowly.

The industry expects that in 2013, driven by the gradual recovery of the international economy in Europe and the United States, the output value of the global agricultural machinery industry will follow the rising channel, and it is expected to achieve a growth rate of approximately 9. The current agricultural mechanization rate in China is only 57. Compared with 90 in developed countries, the development space is even greater.

The new market demand model is released. With the concentration of land in China and the low level of agricultural mechanization in hilly areas, it will give birth to a new demand model dumb-type model in China's agricultural machinery market. That is, from the analysis of demand, there are two forms that are big at the ends and small in the middle.

First, market demand tends to increase. This change mainly takes place in the plain area where land resources are abundant. With the rapid advancement of land concentration and large-scale operations, and the rapid rise of agricultural cooperatives and family farms, in some economically developed regions, similar economic patterns to the European manor will emerge. The new rural model, which directly promotes the development of large-scale and multi-purpose agricultural machinery in China, will completely return to the role of field management.

Secondly, from the analysis of the development of China's agricultural mechanization, with the gradual realization of mechanization in the Central Plains region, the mountainous hilly region, which is the weak link of agricultural mechanization, will surely become the focus and hot spot of our government's attention. The beneficial agricultural policy will be further tilted and these regions will welcome In the period of rapid development, small machinery adapted to the needs of the region has entered a period of rapid development.

The industry believes that the development trend of China's agricultural machinery market in 2014 will remain the focus of the industry.