Dongfeng Chaochao Released the Twelfth Five-Year Mid-Long Term Strategy

The Dongfeng Chaochao Fourth Culture Festival coincided with the beginning of the “Twelfth Five-Year Plan”. To achieve a better win-win situation with customers during the “Twelfth Five-Year Plan” period, Chaochao ’s related content in the mid- to long-term market commodity planning Communicate with industry customers and related experts to help customers understand the future development direction of Chaochai. At the same time, they invite automotive leaders and industry experts to discuss “Zhaochai’s medium and long-term market commodity planning”, and plan the Chaochai company's planning, market and customers. Organically combined.

Since Chaochai's construction of the plant, the production of diesel engines has continued to increase. The sales volume has been ranked first in light commercial diesel engines for many years, and by July 2011, the cumulative sales of diesel engines will reach 2.1 million units. Chaochai has always been committed to building the first brand of China's light commercial diesel engines. After many years of market development and cultivation, Chaochao has become the preferred brand in the pure light truck and minibus market. Among them, in the pure car card market with a 2.0T-3.5T carrier quality, Chaochao’s market share exceeded 30%. Chaochai uses light and medium-duty trucks and medium- and light-duty passenger vehicles as the main target markets. On the basis of doing a good job in the traditional market, Chaochai is expanding into markets such as SUVs, pickup trucks, engineering vehicles, engineering machinery, and agricultural equipment to open up new market spaces. Through many years of cooperation with auto plants, Chaochai has formed a stable strategic cooperative partnership with Dongfeng Corporation, Jianghuai Corporation, Foton Corporation, Nanjing Iveco, Zhengzhou Yutong, Suzhou Jinlong and other major domestic auto companies. Home business support. Chaochai started to develop and cultivate foreign markets since China's first light commercial vehicle was exported. At present, it exports more than 10,000 vehicles each year. In 2007, the Overseas Business Division was established to fully expand the stand-alone export market by means of agency.

From January to July of 2011, Chaochao Diesel Engine Co., Ltd. has sold a total of more than 115,000 diesel engines, and it is estimated that the annual production and sales volume will exceed 200,000 units. Leading products: Chaochai’s products have formed five product platforms: 102 series, 3L series, D series, 4A series, and gas series. The power range covers 40-180kW, and the entire series has reached the national III emission level. Among them, the 4102 engine of 100-120KW has taken the lead in forming the national IV emission level of batch production capacity. Chaochai will start in early November 2009 and the full range of engines will reach the national IV emission level and complete the research and development of the National V engine.

Dongfeng Chaochao Diesel Engine Co., Ltd. issued a mid-to-long-term strategy to ensure the leading position in the mid- to high-end light commercial vehicle market, lead the trend of high-quality light commercial vehicles, develop into the medium-heavy high-end commercial vehicle market, and form a Engineering dumping and construction machinery market challenges the status. During the 12th Five-Year Plan period, Chaochai Company implemented sub-market marketing and strengthened its marketing capabilities in the regional market. It comprehensively enhanced the promotion of marketing to the market. During the 12th Five-Year Plan period, Chaochai Company focused on four markets: medium and high-end light commercial vehicles. , Economical light commercial vehicles, medium and heavy commercial vehicles, and engineering markets.

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