Tool Industry Experts Imagine Cutting Tool Industry 2011 Development

Tool Industry Experts Imagine Cutting Tool Industry 2011 Development

The year 2011 is the beginning of China's national economy entering the “Twelfth Five-Year Plan”. During this year, in the face of an increasingly prosperous tool market, many cutting-edge tool companies will inspire wonders. What will be worthwhile? The big event of anticipation came into being. At the beginning of the new year, we will wait and see.

At the beginning of the new year, more than ten guests, including industry experts and well-known cutting tool companies at home and abroad, invited the guests to speak freely about the development of the industry and their own business plans. They talked about the development of China's cutting tool industry and related markets in 2011 in order to promote industry exchanges and communication. To outline the future blueprint for the development of the industry and jointly explore the road to development.

Shen Zhuanghang, Honorary Chairman of the China Machine Tool Industry Association Tool Branch In 2010, the global manufacturing industry saw a full recovery in demand for cutting tools. China's tool market is particularly strong. In the first three quarters of 2010, the sales of domestic tool companies increased by about 50% year-on-year, including of course, the lower base of the same period last year, and the need for end-users and middlemen to replenish inventory, but this strong growth momentum is still unprecedented. . It is expected that China's domestic tool consumption in 2010 can exceed the highest level in 2008. At the same time, volume and cutting tool exports also have a strong rebound of more than 40%. However, due to excessive declines last year, it is estimated that it is still not possible to return to historical highs in 2010. From an international point of view, the quarterly report of SandvikTooling, the world's largest tool group, shows that global demand is widespread. Pick up. The company's sales in the third quarter increased by 39% year-on-year, while the average sales in the first three quarters increased by 29% year-on-year, indicating a quarter-to-quarter increase. US Kennametal subsidiary MSSG is the world's second largest tool group, reporting a year-on-year growth of 19% in the first quarter of 2010 and a 44% year-on-year increase in the second quarter, as Kennametal reclassified its subsidiary business units since fiscal year 2011 (July 1, 2010). The two product divisions of the original tool (MSSG) and material (AMSG) were changed to the industrial (Industrial) and Infrastructure (Infrastructure) divisions. The figures before and after were not comparable. On the whole, the growth rate in the third quarter fell slightly, but it still maintained steady growth. Sales of Japanese tool companies also showed a clear recovery similar to that of Europe and the United States. In general, the slow recovery of global manufacturing started in the third quarter of 2009 and has been steadily rising for six consecutive quarters.

The above situation shows that the trend of the first recovery of the global manufacturing sector is very obvious, but most of the countries are still recovering. And have the following characteristics:

(1) From the overall situation of the global tool market, there has been a general recovery in stability. However, the markets of developed countries such as Europe, Japan and North America are all recovering. Due to the large decline in 2009, the global sales revenue of multinational corporations in 2010 is still about 20% lower than the highest level in 2007-2008.

(2) Emerging economies represented by the BRIC countries, especially China's recovery and development speed after the international financial crisis, are much higher than those of developed countries. This year, the sales of multinational corporations in the BRIC countries grew by more than 60% year-on-year.

Therefore, all countries are optimistic about the development of emerging economies, especially China's manufacturing industry. In the post-International Financial Crisis Development Strategy, major multinational tool groups in Europe, the United States, and Japan have made sales expansion in the Chinese market the first choice without exception. .

To sum up, an indisputable fact is that China has become the most promising tool market in the world. Therefore, the future development opportunities for China's tool companies are enormous, but the competition facing them will also become increasingly fierce.

During the 12th Five-Year Plan period, the development of China's tool industry will face a new period of historical opportunities. Its characteristics are: strong domestic demand, is the main driving force for development; domestic manufacturing demand for cutting tools, will shift from the main low-end to the main high-end, the demand for modern high-efficiency tool will significantly speed up.

The market development trend faced by our country's tool companies has been very clear: The sales scale of the domestic tool market has been among the highest in the world, and the development prospects continue to be good. At present, the domestic tool has a 65% share in the domestic market. From this data, the market situation is still very good. However, the problem lies in the backwardness of the domestically-made tool products. The vast majority of domestically-manufactured tools are conventional high-speed steel standard tools and general-purpose carbide standard tools. Modern high-efficiency carbide cutting tools, high-performance high-speed steel cutting tools, and new superhard cutting tools that can meet the high-end demands of the manufacturing industry only account for about 15% of the market share. Therefore, there is still a big gap between the status quo of China's tool industry development and the demand of the manufacturing industry. The backwardness of product structure and the low level of comprehensive services are two prominent contradictions.

Since the beginning of the new century, especially with the development of modern manufacturing industry in China in the last five years, the demand for efficient cutting tools has grown rapidly. According to relevant forecasts, China's auto production and sales volume will reach 18 million in 2010, ranking first in the world. Judging from the experience of developed countries, the automotive industry is a pioneer in the use of modern and efficient tools, and it is also the largest consumer of tool consumption, accounting for about 35% to 40% of all tool consumption. At the same time, the high-speed development of the equipment industry, such as modern energy, aerospace, heavy-duty mines, and precision molds, has enabled China's manufacturing industry to step into the ranks of modernization. The level of development in the modernization of manufacturing directly determines the changing trend of China's tool market. Every tool company must have a place in the future market. It must grasp the pulse of this development, adjust its development strategy in time, and adapt to the needs of market changes.

Therefore, during the “Twelfth Five-Year Plan” period starting in 2011, the development guideline for China’s tool industry is to focus on the development of modern high-efficiency cutting tool technologies that are urgently needed in the domestic manufacturing industry, and to stabilize the position of the traditional standard tool market—control. Total amount, increase variety, improve quality, strengthen service, adjust structure, and vigorously reduce the scale of production and export of low-end household tools.

We hope that the above-mentioned development strategy will become a concrete step for the majority of tool companies in our country to implement the overall strategic principle of "adjusting the economic structure and transforming the mode of development" proposed by the country. The majority of tool industry enterprises must combine their own characteristics, define new market strategic positioning and main direction of attack, and unswervingly fight a tough battle and protracted war of “adjusting structure and promoting transition”, especially in the cutting of modern manufacturing industries in China. Providing "overall solutions" capabilities, we have made considerable progress, thus laying the foundation for domestically-made high-efficiency cutting tools to gain a proper share in the high-end manufacturing market.

Hao Ming, Chairman of the China Machinery Industry Metal Cutting Tool Technology Association With the rapid development of precision manufacturing in China's automobile, aviation, military, mold, refrigeration, and electric power, the demand for the number and quality of metalworking tools has also rapidly increased. Industry insiders estimate that the Chinese tool market is worth about RMB 20 billion (approximately USD 25 billion in the global tool market) and the domestic market for high-end tools is about RMB 5 billion. But so far, the high-end market has basically been dominated by imported tools.

In recent years, the domestic market for cutting tools has been advancing with leaps and bounds, and sales have steadily increased, presenting a scene of intensified competition but also prosperity. There are some domestic tool companies such as Zhuzhuang and Jinlu, which have already laid a good foundation through years of hard work and hard work. These enterprises attach importance to technological progress and have stable product quality, and are gradually replacing imported products.

Domestic tools are mostly used in medium- and low-demand customer groups, such as agricultural machinery, motorcycles, agricultural vehicles, general machinery, and medium and low-end machine manufacturing industries. The added value of the products in these industries is relatively low, so the requirements for machining accuracy have also been relaxed so that the use of inexpensive machines and tools with correspondingly reduced accuracy and efficiency. Although these areas are used in large quantities, the market is not small, but the added value of the tool is very low. There are quite a few tool companies in China, but most of them are "low-level repetitions."

On the other hand, the competitive aspect has become more distinct. Foreign tools basically only compete with foreign tools, and domestic tools basically only compete with domestic tools. In some important areas, the technical level of domestic cutting tools is quite different from that of foreign counterparts.

The level of products of domestic machine tools and tools companies has been increasing year by year, and some foreign companies have also entered China in large quantities and have continued to invest and build factories in China. China's cutting tool market is a rare and truly global market in the world. Internationally-sized cutter companies have all set up offices in China or are sold through agents. Tool products from Germany, Japan, the United States, Israel, South Korea, Sweden, France, Italy, Spain and other countries can be found on the market. These imported tools basically occupy the high-end customers of the machining industry. Especially in automobile engine manufacturing workshops, aircraft engine manufacturing enterprise machining workshops or steam turbine manufacturing plants, high-efficiency, high-precision machining tools are almost monopolized by imported tools, and it is difficult to see traces of domestic tools.

The development of technologies in many high-end manufacturing areas has brought new demands on tools. For example, automotive tools must be characterized by high efficiency, high quality, high stability, and specialization. With the continuous development of the automotive industry, new requirements have emerged. From a technical point of view, there are mainly heavy-duty and composite technologies. The trend of specialization, standardization, high speed, and variety of varieties. In the aerospace manufacturing field, with the wide application of difficult-to-machine materials such as titanium alloys and high alloys, it has become a very important topic for industry to discuss how to properly select and use cutting tools for efficient and high-quality cutting. With the mutual promotion of workpiece materials, tool materials, and structures, the aerospace manufacturing industry can continue to develop. It can be said that the continuous development of cutting tools is the driving force for the continuous development of the aerospace manufacturing industry.

After the market participants increase, the competition will surely become fiercer and the pressure will be even greater. In particular, the market demand for cost-effective products also makes it possible to effectively control and reduce manufacturing costs. This is a major issue faced by various application industries. These need to be met. The continuous improvement of technology, management, and other aspects of the enterprise will, of course, be sure that this pressure will be transmitted to the upper and lower ends of the supply chain. Therefore, new requirements are also put forward for the tool industry, such as further reducing manufacturing and sales costs, and further improving Product performance and so on. Therefore, in the face of fierce competition, tool companies must increase product performance, ensure product quality, reduce product costs, and increase product cost-effectiveness in order to increase market share. To this end, several suggestions are made: to strengthen the research and development of tool standardization; to constantly upgrade the tool manufacturing technology and equipment standards; to strengthen the design and development of composite tools; to strengthen cooperation, to provide a complete cutting solution to meet customer requirements; All-round quality of products from the inside to the outside; emphasis on intellectual property rights; play the service function of industry organizations.

This year is the beginning of the 12th Five-Year Plan. Regardless of the size of a company, the key lies in taking market demand as its guide and staying in peace at all times. It is not satisfied with the status quo and must constantly “discover, invent, create, and advance”. At the same time, we must also consider the characteristics of the company itself, minimize blind investment and duplicate construction, make the development of the enterprise truly professional, and also receive support from relevant parties, and have broad prospects for development.

Mr. Li Yong, General Manager of Sandvik Coromant Greater China, said that when it comes time for business, I would like to express my congratulations on the New Year to everyone. I wish you all the best in business development in 2011 and achieve even greater success in all areas. In 2010, the Chinese economy took the lead in getting out of the shadow of the global economic recession, and machinery-processing-related industries such as automobiles, rail transportation equipment, and machine tools showed strong vitality. China’s economic aggregate has leapt to the second place in the world, and the rate of economic growth has also made other countries unprepared. The locomotive of China’s economic development will also be driven by full horsepower. Thanks to the overall economic prosperity, our metal processing industry will continue to achieve rapid growth.

2010 was the 25th year when Sandvik Coromant entered the Chinese market to carry out its business. For this reason, we conducted a series of celebration activities. Our tour trucks traveled to 47 cities in the north, south, and south of the country and received a good response in the market, winning the unanimous praise from customers. At the beginning of 2011, we are drawing new blueprints for future business development. While market demand continues to maintain high growth, we also notice that customer demand is undergoing positive changes. With the maturity of China's mechanical processing market, parts manufactured by our customers are becoming more and more complex. More and more difficult-to-machine materials are gradually being applied to actual production. At the same time, their pursuit of efficiency has also been elevated to an unprecedented level. the height of. Sandvik Coromant engineers not only bring tool products to customers, but also provide customers with processing technology consulting and optimization solutions. Faced with the continuous refinement of customer demand, we will further expand the scope of services provided to our customers and at the same time deepen the content of each service. In the future, we will extend our cooperation with customers to the stage of product development and production planning. When the customer gets a new part drawing, encounters a new material that has never been processed, or needs to introduce new equipment, Sandvik Coromant engineers will provide customers with professional technical advice and help the customer. Find the most optimized solution.

Following the Shanghai Efficiency and Application Center, Tianjin, Guangzhou and Xi'an Training Centers, we will also establish training centers in Chengdu, Shenyang, Nanjing, Hangzhou, and Wuhan in 2011. The establishment of more training centers will greatly strengthen our ability to provide technical training and technical consulting services to our customers. At the same time, Sandvik Coromant College will bring mature metal cutting technology tutorials to customers. In May 2010, at the customer high-end summit held at the Swedish pavilion at the Shanghai World Expo, Tom Erixon, president of the company, solemnly announced that Sandvik Coromant's global headquarters will be located in China. This is the company's optimistic view of the development prospects of the Chinese market, and continues to increase investment. Another reflection.

In April, we will usher in the new CIMT machine tool exhibition in Beijing. Sandvik Coromant is also actively preparing for this. At that time, we will show you a series of new solutions and application cases. We will give you a different experience. Here, we warmly invite you to our booth.

General Manager of Kennametal Metal (Shanghai) Co., Ltd. Zhou Yicai In 2010, the global economy showed signs of recovery after the crisis. Like many other companies, Kennametal has taken various positive measures. These measures include: the establishment of a more rationalized organizational structure, focusing on and serving customers in various industries; the development of a more reasonable standardization of work processes, continuous improvement and the maximum development of human resources, the active development of technical standards, the rational allocation of the various companies Resources, fulfill our commitment to our customers. The company is not only satisfied with safety, but also strives to be a breakthrough company. During 2010, Kennametal's business has gradually recovered, especially in some emerging markets, and the Asia-Pacific market led by China is even more prosperous.

According to the World Bank's forecast report, China's GDP growth in 2010, 2011, and 2012 was approximately 9.5%, 8.5%, and 9.0%, showing sustained and rapid growth. The strong growth of China's economy will inevitably drive the development of the manufacturing industry and thus drive the development of the entire tool industry.

For the upcoming 2011, we are full of confidence. Kennametal has developed in various industrial fields in China, such as transportation, general processing, aerospace, and energy. In order to better serve these different industries, we need to focus on the development of new products and increase the investment in research and development. This is what Kenner has always been adhering to. Since 2003, we have maintained 40% of sales from new products. On the other hand, we will continue to implement Widija's brand strategy. The Widia brand products further enriched our entire product line and also strengthened our development in the channel market.

In the new year, the concept of Kennametal is “differentiated thinking”, that is, proceeding from different perspectives and ideas, differentiates our products and technologies with other competitors, and jumps out of the inherent traditional way of thinking, but always maintains The purpose of "performing our customers' promises". Through this method, solutions and services in different stages can be more specific. For example, the initial stage and the final stage of a project, and the services we provide are also different, so as to meet various needs, assist our customers, and enhance them. Competitive strength has become a leader in the industry.

We hope and strive to be a respected company that wins customers, including leading in technology and products, so that customers can rest assured; workflow is simple and easy to operate, so that customers can easily cooperate and so on. To do this, we need to listen more carefully to our customers' feedback and opinions.

When we did "win the customer" and correctly implemented the "differentiated concept", we truly entered the stage of becoming a breakthrough company, break through the competition, lead the business to a higher level and achieve beyond.

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