At 2 o'clock in the afternoon on September 28th, Liu Lei severely pulled down the door of his auto shop. "Clean up and pick up. In the evening, ask some guys to eat a meal." When he said this, Liu Lei's look was a bit dazed. Liu Lei’s auto parts shop is located on the street of Auto Parts on Central Road in downtown Nanjing. Once upon a time, Liu Lei was one of the “man of the time†on this street. He has been doing auto parts business since 1996. In the past eight years, Liu Lei and many bosses on Auto Parts Street have experienced the prosperity of the auto parts business and swallowed all kinds of unspeakable bitter fruits. Now, they are all one by one. Suddenly out of the game. "Central Road Auto Parts Street", starting from the intersection of Model Road and Central Road, ended at the intersection of Central Road and Heilongjiang Road. The total length was nearly 2 kilometers. In 1992, "Hongji Auto Parts" opened its first street in this street. Since then, large and small auto parts stores have mushroomed, supporting the prosperity of auto parts street. After ten years of prosperous development, there was a big wave of scouring, and now a street of auto parts has already existed in name only. In the past, auto parts stores that faced the door and face were mostly turned into a family's snack bar, clothing store, bookstore, hair salon, etc.—the prosperity of auto parts street. Although only in many people's memories, emotions and thoughts are still shaking their hearts. survey Prosperity Makes Millions Central Road Auto Parts Co., Ltd. mainly manages Yuejin Group's Yuejin light trucks and accessories, Iveco vehicles and accessories. In this street, there are nearly 200 auto parts stores of various types and sizes. During its heyday, its sales scale reached 1 billion. "At that time, the Central Auto Parts Street, in Nanjing even in the country who do not know, who do not know?" Talking about the then hot, "Iveco Electrical and Mechanical Company" manager Wang Jinlin look proud. Wang is one of the most well-known bosses on this street. His most brilliant achievement is that in 1998, only light trucks sold nearly 200 million yuan. “As long as you like, you can get money by bending over!†said Wang. Since the light truck is a brand-name transportation model that has been sold nationwide since the 1950s, Iveco became a domestic wagon since the mid-1990s. "Boss", which is also the time of national highway development, so "nothing to sell" became the mantra of all managers in this street. “The Louis Hotel on this street is not very big, but it is quite famous in China,†said Mr. Xiao of Yuejin Group’s sales company. Mr. Shaw ran around the country and often heard many customers chanting "Louis Grand Hotel." Mr. Xiao knows that when the customers arrived in Nanjing, they stayed in this hotel for convenience and proximity. A person in charge of the “Louis†told the reporter that at that time, more than 90% of the guests of the hotel came to buy cars and accessories, which became an important support for their profits. The boom in auto parts business has led to the development of more than a dozen large and small restaurants in the street. Even Liaojia Lane, a large-scale unit that has favored this street, has become a beneficiary. Their warehouses have been rented as distribution centers for parts storage, and each warehouse has the least inventory of more than 10 million. At the end of the 1990s, the reporter had contacted a boss who was operating in this street. The boss’s assets (including warehouse inventory) have at least 10 million. "He's still not a big man on the street of Auto Parts. There are many more people than he has strength!" Reflection One Fake Erosion Surface Scenery However, under the surface of the prosperity of the auto parts street, hidden undercurrents are hidden. It was this undercurrent that led to the decline of the Central Auto Parts Street. The first is the proliferation of fakes. Auto parts are different from clothes, foods, cigarettes, and other daily necessities. Non-advantages are not easy to identify fakes. This provides space and possibility for sale of fakes. According to an industry insider, each part of a vehicle can be purchased in a street in the auto parts. The manufacturers of spare parts produced by Yuejin Group are all regular manufacturers. The product technology, quality, and price all have strict guarantee systems. Most fake manufacturers are not fixed-point manufacturers or even informal manufacturers. Of course, quality is difficult to guarantee. The weapons they compete with regular manufacturers are "prices." Taking the air-conditioning condenser as an example, the price of a set of authentic products is about 1200 yuan, while the price of the same products of non-regular manufacturers is the highest at 700 yuan or even lower. For customers, because they are not professionals, such as such inconspicuous parts, it is impossible to discern whether they are from formal or informal manufacturers, and informal manufacturers are also playing the banner of “Three Guaranteesâ€, and customers are so confused. Deluded. Under certain circumstances, customers are sometimes consciously aware of counterfeit products and are willing to purchase them, especially for fragile items. They are more willing to pay for their money, because "even if it is an authentic product, it will take less time and it will be damaged. It is better to spend less. Buying money is not an authentic product. It works the same way anyway!" It is the combination of "price" and "concept" that makes counterfeit accessories popular in the streets of the Central Auto Parts. According to an industry insider on the central auto parts street, it is estimated that half of the annual sales come from the “contribution†of counterfeit goods. Relevant departments have also cracked down on fake and shoddy products, but it seems to have had little success. “Fake and shoddy†is still being sold through various channels and methods. Reflection II Price competition drags shopkeepers Vicious competition is another important reason for the decline of this famous Auto Parts Street. According to the average person's idea, selling a vehicle is very profitable, but it is not. "Sell a leap forward, earn up to 100 yuan, and only 50 yuan less!" said an industry source. This kind of profit rate seems to be unbelievable, but it is indeed the case. In order to compete, every family does not hesitate to lower prices each other, leading to a drop in profits. The reason why the seller dared to sell the whole vehicle at such a low profit was only a superficial phenomenon. His source of profit was mainly to rely on the “running amount†to obtain the manufacturer’s year-end rebates. This is what the sellers seem to have been thinking of as unbelievable sales behavior. The real reason. In order to "run", there have been frequent incidents where some of the operators on this auto street have been smashing each other's foot and grabbing customers. The mentality of the operators has changed, and customers have also become cautious when buying cars, lest any one of them be “tricky†and damage their own interests. Of course, there is also an objective reason for the lack of auto parts in the street, such as no parking in front of the store, resulting in inconvenience in purchase and shipment. In addition, the rise of large-scale auto parts markets such as Xinzhuang and Hongshan Road has also squeezed the market of Auto Parts One Street in Central Road to some extent. All kinds of “defects†that are visible and invisible have seriously damaged the reputation of the central auto parts street. From 2000, the scale of its operations and sales began to shrink. Coupled with the influence of the environment at that time, large and small auto parts operators began to feel chilled, and some operators began to consider retreat. In 2001, the influential “cruiser†began to disappear in this street. After that, a chain reaction began to appear. A large number of auto parts stores were rented and transferred, and many shops were moved to the suburbs. In response, some old customers complained that it is not convenient to repair parts and components now. Many car owners talked about the hope that the auto parts market, which is relatively complete with a street on the central road, could be close to the front door. O Ring Seals ,Rubber O Rings,Sealing Ring,O Ring Gasket Ningbo Robon Sealing CO.,LTD , https://www.rboorb.com
Car owners look forward to auto parts store near home