Great Wall Lubricants Launches 2013 Chuanyu Marketing Plan

With the completion of the integration of sales business and the increasing effectiveness of reforms, Sinopec Lubricant Company deployed its marketing work in 2013 ahead of schedule, and launched an overall marketing plan in early December 2012 to launch the work of market development in 2013. A few days ago, as the largest lube oil production and sales base in the southwest was started, Sinopec Lubricants Chongqing Branch commended outstanding dealers in the Sichuan-Chongqing region and shared 2013 market strategies for the Sichuan-Chongqing region with distributors.

“The market influence and brand loyalty of Great Wall Lubricating Oil in the Sichuan-Chongqing region continued to increase, mainly due to the successful integration of sales operations and the implementation of marketing strategy innovation; this visit to the groundbreaking ceremony for the Chongqing Branch’s relocation and expansion project enabled me to We have increased our confidence in the joint development of Great Wall Lubricants, and we hope that Great Wall Lubricants will continue to maintain such a positive trend that will lead the market,” said Zhang Xu, manager of Chongqing Chaofan Auto Parts Co., Ltd., who received the Special Contribution Award for Grease.

Chuanyu area is known as the "Lubricants brand international training ground" in the industry and is the focus of many domestic and foreign brands. Sinopec Lubricants Chongqing Branch adheres to the overall strategic layout of Great Wall Lubricants and insists that "synthetic oils and mineral oils should be given equal importance. The development line of equal emphasis on production and operation, research and development, and the equal emphasis on military and civilian products has played a geo-advantage and product features, steadily promoting the steady development of the market. In 2012, the deputy chief engineer of Sinopec Lubricant Company led the marketing promotion leading group and led the team to visit more than 20 cities, visited distributors and sales terminals, investigated the market, and solved practical problems; through further optimization of vehicle oil distribution channels, The division of operating areas and business models, the rational distribution of networks, the promotion of terminal display and development, and the establishment of a high-gas distribution network covering the entire regional market. In 2012, sales of GAC Chongqing Branch’s GAC increased by 19.4% year-on-year and sales of brake fluid products increased by 14.26%. Synthetic oil channels were newly planned and the first-tier dealer network was sorted out and optimized.

“In 2013, Great Wall Lubricants will also launch a series of active market measures and work together with distributors to contribute to customers with more perfect products and services,” said the Comrade of the Marketing Department of China Petroleum & Chemical Lubricants Chongqing Branch.

In 2012, Great Wall Lubricants vigorously developed major OEM customers in the Sichuan-Chongqing region and established a good cooperative relationship with major key enterprises such as Changan Automobile, Dongfang Electric, Chongqing Steel, Southwest Aluminum, China Erzhong, and Panzhihua Iron and Steel Group. It further seized the commanding heights of the Sichuan-Chongqing market and also laid a good foundation for further cross-industry cooperation in 2013.

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